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An autoresponder is a computer program that automatically responds to e-mail sent to it. They can be very simple or quite complex. Autoresponders are often used as e-mail marketing tools, to immediately provide information to their prospective customers and then follow-up with them at preset time intervals. While a Squeeze page is the sales tool to capture the visitor’s email address, the autoresponder is the program that manages your e-mail list and delivers follow-up information. The autoresponder may be utilized to send a series of follow-up emails or to provide an immediate download link to get information.

There are 3 different categories of autoresponders. First are the free autoresponders that I would not even consider using. They have terrible deliverability rate and are often marked as spam and are usually full of advertisements. If you are going to take the time to carefully craft your advertisements, you want to make sure your customer receives your e-mail and you do don’t want your e-mails cluttered with other people’s advertisements that can distract or turn off your customers. It is not worth the free service.

The next thing to consider is whether you want to purchase an autoresponder program that is either installed on your own server or own your own computer or pay for an autoresponder service that is hosted by a third party on their server. Of course, there are pros and cons to both approaches. When you purchase an autoresponder program it is usually at a lower, one-time cost, but the bulk of the technical handling of the software will be left up to you. You have to install the software on your own servers and your email is sent from your own servers. Some web hosts will not appreciate you sending bulk email.  This kind of autoresponder gives you total control but also can give you a ton of headaches. You have to play administrator and deal with bounces, spam complaints, etc. and If you are not careful you can get banned by your ISP. What you need to consider is whether you have the time and knowledge involved in operating and maintaining your own software. If you’re not too computer savvy then the hosted option is probably the best way to go.

The hosted or remote software service will likely involve a monthly subscription for the service, but will have a high level of features and technical support. No installation on your server is required and e-mails are sent from the host server not your server. You create an account with the autoresponder company online and all management is conducted on your browser. The company will provide you with the step-by-step details on how to create the submission forms, they will capture, store and manage all of the client submissions, and they will send, test and manage all autoresponder and broadcast messages.

No matter what you chose, an autoresponder service is a MUST and one of the best (and most affordable) online tools you will invest in.

A Squeeze Page is a landing web page created with the sole purpose of capturing information for follow-up marketing. A Squeeze Page usually includes the use of a headline, bullets, teaser copy, deadlines, testimonials, scarcity, and the like. As a general rule, try to keep the content of your Squeeze Page to a minimum. The goal of the page is to obtain the visitor’s email address. Request for additional information could distract or worry the user and cause them to “Click-Away. Navigation and hyperlinks are almost always absent from typical squeeze pages. The absence of links is used to focus visitors’ attention on one choice: register for the email list or leave the site. Savvy internet marketers have discovered that convincing a visitor to sign up for an email list provides an opportunity to present that visitor with multiple sales messages over time, develop a relationship, and even cross-sell other related products. Squeeze Pages are often used in conjunction with an email autoresponder to begin delivering information as soon as the visitor confirms their email address. The autoresponder may be utilized to send a series of follow-up emails or to provide an immediate download link to get information. Promising information upon completion of confirming their email address has proven to be an effective method of increasing opt-ins using Squeeze Pages.

Do Squeeze pages  work? I would have to say yes. In fact, I got the template for this web page from a free from a Squeeze Page offer and later bought other products from the company. The goal is to give a little bit of  free stuff in hopes that the consumer will like what they got then buy an upgraded version, more information, related services or all of the above. It is about creating a sales list of interested buyers.

Dose every blog need a Squeeze page? It all depends on what you want to do with your blog. If you are looking to make money, then you should consider having a Squeeze Page. I am writing this because I am looking to setup squeeze pages for some of my blogs. Now that I think about it, if you want to make money, every blog should have a Squeeze Page. A blog is a business and in business you always need to be marketing, and in marketing e-mail list of interested people are like gold. If you are going to put time, effort and money into getting people to visit your site why not try getting their e-mail from them so you can remind them to come back?

If you are thinking about adding a Squeeze Page to your blog, I have found products from two companies that I have been considering using.

WP Squeeze Page Generator which lets you add unlimited Sales and Squeeze Pages to any Wordpress themed self hosted blog. They offer 4 customizable layouts and you can add your own graphics, header, and video. It is more of a bare bones package where you need to add the graphics and header the style is somewhat limmited, but if you can create the flash and just need some customizable layouts to get you going then the price of $37 could be right. The price also could be right if you are just starting out and want an affordable and easy way to create a pretty good looking Squeeze page. In fact it’s so easy that anyone regardless of you background, technical expertise or Internet experience, you can use this tool to very quickly and easily, to create beautiful pages.

Click Here for more information.

If you are looking for something with all the bells and whistles built in and are willing to pay the price, then FlexSqueeze is the way to go. You can turn any WordPress blog page into a custom sales squeeze with one click. The features are too many to list. Let me just hit the big ones.  FlexSqueeze includes built-in squeeze page header images that are selectable in the theme options or you can upload your own custom header images. Squeeze page settings are independent from your main blog, so you can have a completely different look. New settings import/export feature allows you to customize one blog, then export your settings to multiple FlexSqueeze blogs in seconds. A built-in image uploader makes it super simple to upload your custom blog graphics.  You can upload custom theme graphics directly from the theme options page. Over 250 buttons, arrows, icons and burst images are included. FlexSqueeze is priced at $129.99 and can be used on unlimited sites.

Click here to visit Advantus Media Inc..

You’ve seen good squeeze pages before, and you know you trust more attractive, professionally designed pages. If your squeeze page looks good, your visitors know you stand behind your offer. This results in more authority and trust placed in you, the seller. FlexSqueeze is the fastest way to create a profitable niche WordPress blog.

Features of FlexSqueeze Theme for WordPress

• All the features of Flexibility 2 plus major theme enhancements such as custom search box text, more flexible tag and category options, more font style choices, enhanced sub sidebar widget code, built in pagination navigation, new theme skins and much more!  Turn any WordPress blog page into a custom sales squeeze page just like this one with one click! No messing around with external files or FTP uploads. The sidebar magically disappears and you have a nice clean space for online sales or promotion.
• FlexSqueeze includes built-in squeeze page header images that are selectable in the theme options. You can even upload your own custom header images! Set your sales page title and tagline separate from the rest of your blog.
• Customize your squeeze page colors, width, fonts, header image, title, navigation, footer and much more! Squeeze page settings are independent from your main blog, so you can have a completely different look for your squeeze page!
• New settings import/export feature allows you to customize one blog, then export your settings to multiple FlexSqueeze blogs in seconds!No need to redo your settings, just rapid-fire blog deployment! Just import, activate your plugins and you’re open for business! PLUS you maintain all the behind-the-scenes customization the theme is renowned for!
• Faster page loads due to new proprietary code! Blogs powered by FlexSqueeze are now use a static stylesheet which improves page load times dramatically! Faster page loads mean better SEO and spiderability.
• New built-in image uploader makes it super simple to upload your custom blog graphics. No more FTP upload or clunky plugins. Upload custom theme graphics directly from the theme options page.
• New AdSense-ready one-click page layout! Instantly create a Google AdSense-optimized page layout that is perfectly dimensioned to display the most popular ad sizes. Easily insert AdSense ads in 5 different locations with point-and-click ease from the theme options page! No plugins required!
• New FlexSqueeze skins for super fast niche sites! FlexSqueeze can get your niche sites up and running faster than ever before! Choose from the collection of skins and have a targeted niche site up in minutes!
• Seamless transition from Flexibility 2! If you already have Flexibility 2 running your blogs, the transition to FlexSqueeze will retain all your customization settings and give you all the enhanced features of FlexSqueeze. .
• Includes many, MANY pre-styled squeeze page elements! I wanted to make this the EASIEST squeeze page software ever, so I include a TON of list formats, boxes, testimonials, sign-up forms, highlighting, bolding, and much more. Edit your page in WordPress or use the included HTML file in any editor to quickly create the perfect sales page. All the styling and graphics seen on this page are INCLUDED with the theme!

Only $129.99 unlimited sites
Click here to find out more.